Brooke Monk on LinkedIn: #creatoreconomy #brookemonk #diversification | 20 comments (2024)

Here's how I am working to conquer China’s social media platforms;I’m beyond excited to share some major milestones in my journey as a content creator. Diversifying into the Chinese market has been an incredible adventure, and it's shown me just how important it is to reach new audiences across the globe. China’s unique social media landscape offers immense potential, and I’m thrilled to be a part of it!Understanding and engaging with diverse audiences is crucial for any creator looking to make a global impact. By expanding into platforms like WeChat, RED, and Bilibili, I’ve been able to connect with millions of new fans who didn’t have access to traditional social media. This move isn’t just about numbers; it’s about fostering genuine connections and sharing my passion with people from different cultures.Here are some highlights from this exciting journey in the past month since launching on China native social media platforms:WeChat:Total Views:7.33MFollowers:86,818~123,324 (42% growth)Top Post:Outfit Change Challenge 3.0 (5M Views, 123.9K Likes, 13.9K Shares, 878 Comments)RED:Total Views:2.22MFollowers:7,388~16,500 (123.3% growth)Top Post:Outfit Change Challenge 3.0 (1.09M Views, 81.6K Likes, 5.5K Collects, 1,063 Comments)Bilibili:Total Views:964.5KFollowers:27,000~35,000 (29.6% growth)Top Post:Single Challenge (416K Views, 25.3K Likes, 99 Shares, 95 Comments)It’s been an amazing experience to connect with fans who previously only saw my content through reposts. The comments and messages have been overwhelmingly positive, and I’m so grateful for this opportunity to bridge cultural gaps and bring my videos to new audiences.Thank you all for your continued support as we expand our reach and grow together globally!#GlobalExpansion #DigitalCreators #SocialMediaGrowth #ChinaMarket #ContentCreation #BrookeMonk

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Let’s kick off with something mind-blowing:Imagine having a credit card that doesn’t use money. Instead, it uses Instagram Stories as currency. Wild, right?This isn’t sci-fi. It’s real.While influencers and content creators are often a divisive topic (a whole other conversation), there’s no denying that this space has opened doors to opportunities and connections for many of us.Now, back to this credit card.Here’s the deal:You pay with your social media presence. Businesses that accept this unique currency include Michelin-star restaurants, nightclubs, sports and beach clubs, perfumeries, and spas.All for the price of a few Instagram Stories.What does this mean for us in the creator economy?New revenue streams:We can now leverage our social media influence directly. No middlemen.More opportunities:Brands will look at genuine engagement more than ever.Enhanced value:Our social presence just got a whole lot more tangible.My take?This is just the beginning.The creator economy is evolving rapidly, and this innovative credit card is a glimpse into the future. It shows how powerful our digital presence can be and how it can translate into real-world benefits.I’d love to hear your thoughts on this. Could this be the future of currency?#BrookeMonk #DigitalMarketing #ContentCreation

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Ever wondered what it's REALLY like to be a digital content creator?Let’s bust some myths.Myth #1: It’s all about having fun and making videos.Sure, creating content is fun. But it’s also A LOT of hard work. From brainstorming ideas and analyzing trends to shooting, editing, and posting, there’s more hustle behind the scenes than you might think.I once spent 5 hours editing a single video. The final product? Less than five minutes long. Myth #2: You just need a big following to be successful.Engagement is KING. You can have millions of followers, but if they’re not engaging with your content, it's a lost game. Building a loyal community is key.I reply to tons of comments daily. It’s time-consuming, but the connection with my audience is priceless.Myth #3: Brands throw money at you just for posting.Partnerships are strategic. Brands look for creators who align with their values and can authentically promote their products. It's more than just flashing a product; it's about creating a story that resonates.When MVMT approached me, it wasn’t just about an accessory post. It was about weaving their story into my daily life, making it relatable and impactful.Myth #4: You need expensive equipment to start.You don’t need the latest gadgets to succeed. Start with what you have. Creativity trumps equipment every time.My first viral video? Shot on a basic smartphone. It’s not about the tools; it’s about how you use them.The life of a digital content creator is a wild ride. It's challenging, rewarding, and yes, sometimes exhausting. At the end of the day, it's a journey I wouldn’t trade for anything.Have any questions or myths you’ve heard? Comment below and let’s chat!#BrookeMonk #ContentCreation #DigitalMarketing #Advice

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Let’s dive into something SUPER important today:analytics.First things first, let's talk about thekey metricsI track and why they matter.Views, Engagement, and Retention.These are my holy trinity.Views:They tell me how many eyes are on my content. Simple but essential.Engagement:Likes, comments, shares. This shows how much my audience is interacting with my content. It's more than just numbers—it's a community.Retention:This is GOLD. It tells me how long people are sticking around. Are they watching my videos till the end or dropping off after 10 seconds?These metrics help me understand what works and what doesn't. They guide my creative decisions and make sure I'm always improving.Now, let's talk about the tools I use to gather all this data.Google Analytics:The OG of analytics. Perfect for website traffic and user behavior.YouTube Studio:For all my YouTube insights. It breaks down views, watch time, and even suggests when to post.Instagram Insights:Keeps me updated on who’s engaging with my posts and Stories.TikTok Analytics:This one’s a must for tracking the virality of my content.Each tool gives me a different piece of the puzzle. Together, they paint a full picture of my digital presence.Snapchat Analytics: Keeps me updated on who’s engaging with my posts and Stories.Let me share a quickcase studyto show you how I use this data.A few months ago, I noticed a drop in my YouTube retention rate. People were leaving my videos midway through. That's obviously not the best. I looked into theanalytics. Guess what? The drop-offs happened right after my intro.So, I changed my approach.Shortened the intro and got straight to the point.The result?Retention rates shot up by 35%!This data-driven decision helped me keep more viewers engaged, leading to better overall performance for my channel.Here are some quick tips for you:Look for Patterns:Consistency is key. If something works, keep doing it.Don’t Ignore the Negatives:Negative feedback is just as important as positive.Experiment:Use data to guide your experiments. Test different types of content and see what sticks.I hope that you found this deep dive into analytics useful!Remember, the numbers don't lie. Use them to your advantage.#BrookeMonk #Advice #DigitalMarketing #ContentCreation

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